About Us
It's as simple as 1-2-3.
1. We start by listening, not talking.
We want to hear your story.
Many of our clients measure money not just in numbers, but in the price they paid to obtain it. We all trade off our talents, time and energy for money. At Parker Wealth, we want to know your story and how you measure money so we can craft a plan based on your priorities.
We understand not everyone has the same life goals. Not everyone is in the same situation or stage of life. Listening and understanding these differences is what helps us build a bridge of mutual understanding and trust. Before we start talking about numbers or financial projections, we want to ask you some important questions, such as:
What was it like where you grew up?
Who and What are important to you?
What are the events in your life that you would describe as defining moments?
If you could hit the "reset button" on any financial decision, what would that be?
What's going on in your life, right now, that could impact your financial future?
What did it take for you to accumulate your current wealth?
How involved are you in investment decisions?
Are there investments you avoid as a matter of principle?
What will you do when you no longer have to work?
Once we have answers to these and other relevant questions, we can assess your circumstances, develop a disciplined plan, and implement appropriate financial solutions.
2. What are you paying for?
Are you paying your professional to focus on you or on making commissions? If the focus is commissions, whose best interests are served, yours or your broker?
Commission-focused advisors must constantly make new transactions; that's how they make money. They either manipulate the money of existing clients or pursue new clients. Either way, their concentration isn't on you; it's on generating transactions so they can earn more commissions.
Here's a better way: link your advisor's income to your portfolio. Pay your advisor a small percentage annually based on the total value of your accounts.
You'll gain two valuable benefits:
- Your advisor will be incentivized to focus on your money and make it grow. As you make more money, he make more money.
- You will get unbiased advice because you and your advisor are joined at the hip.
An advisory level of service may cost a bit more, but if you make more money over the long-term, that's OK, isn't it? Would you rather have a broker selling you product or a consultant sitting on the same side of the table, giving you objective advice?
3. Our commitment is to you.
We believe managing your money is a sacred TRUST. Trust takes time to earn, but it is the indispensable underpinning for a lasting RELATIONSHIP.
In a financial relationship, there is a huge difference between having a broker and having a consultant. Brokers have a one-dimensional focus: their next commission. Can you have a trust relationship with someone whose focus is on themselves rather than you?
We don't think so. We believe you would prefer to build a long-term relationship with a financial consultant whose focus is primarily on you and the goals you want to achieve.
As an investor, you expect results. But it's just as important to develop realistic investment expectations. We'd rather outperform a realistic plan that apologize for missing "pie-in-the-sky" numbers that were unachievable. Securities markets fluctuate. While it's possible to suffer principal losses, we recognize that results are vital.
A trust relationship is unlikely with financial advisors who have hundreds or thousands of clients. How much time can they devote to building a relationship with you when they have so many other clients to service? Should you trust your 401k rollover or life savings to an advisor too busy to maintain a personal trust relationship? Once the courtship is over, will the advisor really spend much time with you?
You will never become "client number 785" at Parker Wealth Management. We prefer to maintain close working relationships with a smaller number of clients, each of whom is a PRIORITY, not a number.
If you value a long-term relationship, based on trust and where the focus is on you, we should get together and talk.